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Cultural signals are the specific expressions of culture that, when effectively perceived, mark a specific kind of change or even paradigm shift in the culture. In this project, the work involved identifying 100 cultural signals per month related to Korean beauty and hair product consumption. THe goal was real, in-context, and on-the-ground cultural signal tracking.
Cultural signals are the specific expressions of culture that, when effectively perceived, mark a specific kind of change or even paradigm shift in the culture. In this project, the work involved identifying 100 cultural signals per month related to Korean beauty and hair product consumption. THe goal was real, in-context, and on-the-ground cultural signal tracking.